Apartment 505 — Guesthouse
Boutique guesthouse website and marketing strategy increasing direct bookings and reducing OTA dependency across Botswana.
The project
What we delivered
We transformed Apartment 505 from OTA-dependent to direct-booking dominant using a premium website, SEO, and Instagram to own the boutique stay market in Gaborone.
Results
- Direct Bookings: +280%
- Occupancy Rate: 87%
- Avg Stay Duration: 3.4 nights
- Revenue Increase: +165%
Client feedback
"We cut our OTA commission costs in half while increasing total bookings." — Manager, Apartment 505
Project details
- Industry: Guesthouse
- Market: Botswana
- Services delivered: Website Design, Social Media, SEO & Content